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A focus on customer-based brand equity, including its definition; sources and outcomes; and tactical guidelines about how to build, measure, and manage brand equity, helps students interpret the potential effects and trade-offs of strategies and practices for managing. Strategic brand management: Building, measuring, and managing brand equity. Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (5th Edition) Edit edition Solutions for Chapter 7. 2 of 5. Answered 1 year ago. When a company with an established brand decides to introduce a new product under its brand name, that is called a brand extension. Find step-by-step solutions and answers to Exercise 2 from Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 9780134892498, as well as thousands of textbooks so you can move forward with confidence. 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